There are various types of products and consumers within the CFTV market, ranging from home cameras with good cost-benefit for consumers needing basic features to robust products that are vandal-proof or use forensic technologies for advanced consumers.

Generally, the better the functionalities and characteristics of a product, the greater the security certification requirements the consumer needs to finalize a purchase, as the product's cost will increase.

B2B Market and CFTV

Concerns about security and reliability increase when the consumer of the product is a legal entity (a B2B business), as these are usually financial transactions that involve higher costs and other variables such as ICMS, type of consumption, etc.

In the CFTV market, this intensifies, as the cost of a business project is generally high, and products with good specifications and durability are necessary for a successful case.

Quality ALWAYS Comes First

Therefore, the best advice we can give to the B2B CFTV market is to always prioritize quality, whether it’s the product, the project, or the store that makes the sale. Often, B2B e-commerce is misunderstood for requiring more time from the user both to finalize a purchase and for delivery times, etc. However, since various metrics are needed to finalize a budget, consequently, doing business as B2B is much safer and can provide more personalized service than B2C (Business to Consumers).