Not always is the use of video monitoring systems and video analysis software intended for protection and security. Around the world, there are studies that utilize video capture and analysis software for a variety of purposes.
Although the majority of CCTV products are applied in surveillance projects, there are various institutions that use this equipment in a hybrid manner, both for perimeter protection and for discovering new patterns that can be utilized in various market sectors such as BI (business intelligence).
The business intelligence process proposes the capture, analysis, application, and sharing of data with the aim of improving processes. In the Capture phase, intelligent video monitoring systems have the capacity to be differentiators in the search for reliable data.
However, the monitoring and data capture structure only becomes effective with the help of software that has the intelligence to analyze recurring behaviors and adverse behaviors. There are various highly efficient analytical software available in the CCTV market that can recognize license plates and people, count individuals in a perimeter, and even generate condensed videos with all the behaviors performed over a period of time, which saves time for those analyzing the recordings.
In the following article, Axis Communications - Manufacturer of CCTV products - demonstrates the effectiveness of using these video analysis mechanisms at a university in Helsinki.
Through the study, it was possible to observe routine behaviors at the university that resulted in better management of electronic equipment and consequently led to an estimated reduction of up to 18% in energy costs.
In addition to this study, there are various companies that use data captured by cameras to understand consumer behavior. For example, supermarkets that utilize this data to manage product placement with the aim of improving their sales.
There are many other possible purposes using CCTV resources; in our online store, we can recommend the best solutions for your project, click here to request your quote.
